London 2012 organisers are firing the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK. Sponsors and their agencies will be hunched over keyboards across the globe on Monday to secure the pick of [...]
[fivefilters.org: unable to retrieve full-text content] Ben Ainslie: British partners become rivals in bid to secure Olympic places.
[fivefilters.org: unable to retrieve full-text content] Olympics Q&A: Jenny Meadows talks shopping, Angry Birds and graft.
[fivefilters.org: unable to retrieve full-text content] Duncan White meets Team GB gymnast Louis Smith and his coach.
[fivefilters.org: unable to retrieve full-text content] The new generation could be even better than our current crop of champions.
[fivefilters.org: unable to retrieve full-text content] Ben Ainslie: British partners become rivals in bid to secure Olympic places.
How it works There are five events: men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles. There will be 172 competitors and all matches will be the best of three sets, apart from the men’s singles final which will be over five. Who’s hot Roger Federer, Rafael Nadal and Novak Djokovic will [...]
Beth Tweddle is a remarkable athlete, not least for the several distinct ways she has managed to appear remarkable over a decade-long elite gymnastics career. It is worth listing these as Tweddle, the grande dame of British gymnastics (she turned 26 on Friday) prepares for this week’s European championships, the first stage in a [...]
Here are two fun ways in which numbers can be distorted for political purposes. Stop me if I’m boring you, but each of them feels oddly poetic, in its ability to smear or stifle. The first is simple: you can conflate two different things into one number, either to inflate a problem, or confuse [...]
[fivefilters.org: unable to retrieve full-text content] Chairman of the London organising committee attacks BOA’s ‘depressing’ stance over profits from Games.