Olympic Games outdoor ad space auction begins online

London 2012 organisers are firing the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK. Sponsors and their agencies will be hunched over keyboards across the globe on Monday to secure the pick of [...]

Ben Ainslie: time to step up – the race to make the London 2012 Olympics starts here

[fivefilters.org: unable to retrieve full-text content] Ben Ainslie: British partners become rivals in bid to secure Olympic places.

London 2012 Olympics: 20 questions with Jenny Meadows

[fivefilters.org: unable to retrieve full-text content] Olympics Q&A: Jenny Meadows talks shopping, Angry Birds and graft.

London 2012 Olympics: gymnast Louis Smith and coach Paul Hall are raising the bar

[fivefilters.org: unable to retrieve full-text content] Duncan White meets Team GB gymnast Louis Smith and his coach.

London 2012 Olympics: high hopes for British gymnasts

[fivefilters.org: unable to retrieve full-text content] The new generation could be even better than our current crop of champions.

Ben Ainslie: time to step up – the race to make the London 2012 Olympics starts here

[fivefilters.org: unable to retrieve full-text content] Ben Ainslie: British partners become rivals in bid to secure Olympic places.

Watching the 2012 Olympic Games: Tennis | Tom Hamilton

How it works There are five events: men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles. There will be 172 competitors and all matches will be the best of three sets, apart from the men’s singles final which will be over five. Who’s hot Roger Federer, Rafael Nadal and Novak Djokovic will [...]

Beth Tweddle ready to prove her powers of reinvention in Berlin

Beth Tweddle is a remarkable athlete, not least for the several distinct ways she has managed to appear remarkable over a decade-long elite gymnastics career. It is worth listing these as Tweddle, the grande dame of British gymnastics (she turned 26 on Friday) prepares for this week’s European championships, the first stage in a [...]

Ben Goldacre | Anarchy in the UK? That depends on how you handle the numbers

Here are two fun ways in which numbers can be distorted for political purposes. Stop me if I’m boring you, but each of them feels oddly poetic, in its ability to smear or stifle. The first is simple: you can conflate two different things into one number, either to inflate a problem, or confuse [...]

London 2012 Olympics: Lord Coe attacks BOA’s ‘depressing’ stance over profits from Games

[fivefilters.org: unable to retrieve full-text content] Chairman of the London organising committee attacks BOA’s ‘depressing’ stance over profits from Games.