Sainsbury's announces sponsorship of 2012 Paralympics
May 6, 2010
Supermarket company’s backing ‘will really get out to Britain the importance and brilliance of Paralympic games’ London Olympics organisers said yesterday that Sainsbury’s multimillion pound sponsorship of the 2012 Paralympic Games would change the way the event is viewed by the public. The supermarket yesterday became the first company to solely sponsor the Paralympics, rather than backing both …
Tags: 2012, 2012 paralympics, London, London olympics, OLY, Olympic, olympics, paralympic, paralympic games, Paralympics
