London 2012 – Government ask businesses to back athletes
Small and medium businesses have been urged to give their financial support to Great Britain’s athletes for the London 2012 Olympics.
How ambush marketing ambushed sport
A Dutch brewery’s World Cup publicity stunt has led to arrests, threats of legal action and the loss of an ITV pundit’s job. Why is so-called “ambush marketing” such a high-stakes business?
Trademarks and the London 2012 Olympics: What you can and can't do
Although there are restrictions on Olympic images, logos and words, marketing opportunities still exist for small businesses in the lead up to London 2012. Mark Kingsley-Williams explains.
Israel's abuse of Palestinians makes it a rogue state | Letters
Nick Cohen condemns Hamas, but ignores the besetting sins of Israel While agreeing with Nick Cohen on many issues, I am always baffled by his pro-Israeli stance (“Sympathise with Israel, but not the blockade” Comment). He goes on about Ba’athists or Iran or Islamists, as if their existence justifies any action of Israel’s. He decries [...]
London 2012 Olympics: A big business spectacle
IN 2012 the Olympics and Paralympics come to east London. On show will be the world’s elite sportsmen and women, flexing their muscles and straining their sinews in state-of-the-art stadia.
Firms hope to Olympic winners
by HELEN PERKINS CUMBRIAN business bosses are competing with companies across the United Kingdom in the race for 2012 Olympic contracts.
Sainsbury’s signs up as 2012 Paralympics sponsor
The supermarket chain is the first to sign as a Paralympics-only sponsor in the largest deal in the event’s history Sainsbury’s has signed up as the first sole sponsor of the 2012 London Paralympics, in what the organising committee claims is the largest sponsorship of the event in its history. Sainsbury’s, the first partner to [...]
Learning from the recession
The recent recession has made it a tough time for most businesses, and the story is no different for these four female entrepreneurs. But how did they trade through it?
More than 10,000 businesses engaged on London 2012 opportunities
The Olympic Delivery Authority (ODA) has now engaged with more than 10,000 businesses from across the UK about the opportunities to build the venues and infrastructure for the London 2012 Games, it was announced today.
Businesses get Olympics advice
Businesses across Surrey are advised how to recognise the potential of the London Olympics for the county.
