Cadbury set to reveal 2012 Olympics sponsorship ads

Ad urges viewers to visit website and compete in games Cadbury is leveraging its sponsorship of the London 2012 Olympic games to launch a £50m marketing push – its biggest ever – that aims to get the nation playing games, but there won’t be a chocolate wrapper in sight. Seven years ago when Cadbury last [...]

2012 Canals plan was an Olympic feat too far

A plan to use the 2012 Olympics to rejuvenate London’s canal network, with millions of tonnes of goods transported by barge, has failed despite more than £20 million of public money spent on restoring disused waterways.

London 2012 unveils futuristic one-eyed mascots

Two ultra-modern one-eyed creatures have been unveiled as the mascots for the 2012 London Olympics and Paralympics in the hope they will adorn millions of items of merchandise.

Twenty20 'brings more than £6m'

World Twenty20 cricket matches staged at Trent Bridge bring millions to the East Midlands economy, researchers find.

1,000 days to go, millions joining in

On Saturday 31 October, London 2012 celebrates 1,000 days to go to the Opening Ceremony of the Olympic Games.

Swimming scheme attracts millions

The government’s free swimming scheme for young people and the elderly led to 4.4m pool visits in its first three months.