Ad urges viewers to visit website and compete in games Cadbury is leveraging its sponsorship of the London 2012 Olympic games to launch a £50m marketing push – its biggest ever – that aims to get the nation playing games, but there won’t be a chocolate wrapper in sight. Seven years ago when Cadbury last [...]
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This post was written by admin on August 2, 2010
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A plan to use the 2012 Olympics to rejuvenate London’s canal network, with millions of tonnes of goods transported by barge, has failed despite more than £20 million of public money spent on restoring disused waterways.
Two ultra-modern one-eyed creatures have been unveiled as the mascots for the 2012 London Olympics and Paralympics in the hope they will adorn millions of items of merchandise.
World Twenty20 cricket matches staged at Trent Bridge bring millions to the East Midlands economy, researchers find.
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This post was written by admin on December 3, 2009
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On Saturday 31 October, London 2012 celebrates 1,000 days to go to the Opening Ceremony of the Olympic Games.
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This post was written by admin on October 30, 2009
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The government’s free swimming scheme for young people and the elderly led to 4.4m pool visits in its first three months.