London 2012 Olympics - Unofficial News and Information » Paralympics

Olympics would be above politics

admin — Tue, 28 Sep 2010 08:18:58 +0000

ePolitix.com reports from the London 2012 fringe event on the legacy of the Olympic games and the Paralympics at Labour Party conference in Manchester.

London 2012 – Paralympics: Five to watch

admin — Sun, 29 Aug 2010 10:57:00 +0000

Nine-time Paralympic champion Chris Holmes tells us exactly who we should be keeping an eye on in the build up to 2012.

GB 'on course' for 2012 success

admin — Tue, 20 Jul 2010 11:47:13 +0000

Britain are on course for a top-four finish in the Olympics and second-place finish in the Paralympics, according to UK Sport’s latest Mission 2012 update.

Skinner targets 2012 Paralympics

admin — Tue, 06 Jul 2010 15:00:07 +0000

Lincolnshire athlete Andy Skinner says he is targeting a place in the Paralympic Games in London in 2012.

London 2012 Olympics: A big business spectacle

admin — Fri, 11 Jun 2010 16:38:41 +0000

IN 2012 the Olympics and Paralympics come to east London. On show will be the world’s elite sportsmen and women, flexing their muscles and straining their sinews in state-of-the-art stadia.

Video: London 2012 Olympic mascots unveiled

admin — Thu, 20 May 2010 22:50:00 +0000

The mascots for the 2012 London Olympics and Paralympics have been revealed. The one-eyed creatures, named Wenlock and Mandeville, are supposedly fashioned from droplets of steel used to build the stadium

London 2012 unveils futuristic one-eyed mascots

admin — Thu, 20 May 2010 09:02:00 +0000

Two ultra-modern one-eyed creatures have been unveiled as the mascots for the 2012 London Olympics and Paralympics in the hope they will adorn millions of items of merchandise.

Sainsbury's announces sponsorship of 2012 Paralympics

admin — Thu, 06 May 2010 23:55:04 +0000

Supermarket company’s backing ‘will really get out to Britain the importance and brilliance of Paralympic games’ London Olympics organisers said yesterday that Sainsbury’s multimillion pound sponsorship of the 2012 Paralympic Games would change the way the event is viewed by the public. The supermarket yesterday became the first company to solely sponsor the Paralympics, rather than backing both …

Sainsbury’s signs up as 2012 Paralympics sponsor

admin — Tue, 04 May 2010 10:48:05 +0000

The supermarket chain is the first to sign as a Paralympics-only sponsor in the largest deal in the event’s history

Sainsbury’s has signed up as the first sole sponsor of the 2012 London Paralympics, in what the organising committee claims is the largest sponsorship of the event in its history.

Sainsbury’s, the first partner to sign as a Paralympics-only sponsor, undoubtedly spied a significant commercial opportunity after Channel 4 snatched the rights to broadcast the event in January and pledged 150 hours of TV coverage. The BBC, which runs no ad breaks, has broadcast previous Paralympics.

“This historic commitment to the Paralympic movement is the largest sponsorship ever of a Paralympic games,” said the London Organising Committee of the Olympic Games and Paralympic Games.

Sainsbury’s said that between now and the start of the event it will use its 850-shop network across the UK to promote the Paralympics. The deal will also include stocking merchandise and a guarantee to run a major media campaign in 2012.

The deal will also include “limited branding” on the field of play at the Paralympics and Sainsbury’s will be one of only two partners, the other is as yet unnamed, to have a “presence” on athletes’ bibs.

Seven main sponsors are already tied to the London Olympics, which also gives them links to the Paralympic event.

“We are delighted to be the official sponsor of the 2012 London Paralympic games,” said Justin King, chief executive of Sainsbury’s. “The vision on which the Paralympic movement was founded complements Sainsbury’s commitment to promote a healthy, fitter lifestyle across all ages and abilities.”

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Registrations for London 2012 tickets hit one million mark

admin — Thu, 29 Apr 2010 19:00:57 +0000

More than one million people have signed up for tickets to the 2012 Olympics and Paralympics, London 2012 announced today.