Ad urges viewers to visit website and compete in games Cadbury is leveraging its sponsorship of the London 2012 Olympic games to launch a £50m marketing push – its biggest ever – that aims to get the nation playing games, but there won’t be a chocolate wrapper in sight. Seven years ago when Cadbury last [...]
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This post was written by admin on August 2, 2010
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Today marks two years until the start of London 2012. A breathtaking series of events are planned to mark the milestone, including the launch of a volunteering programme and the opening of the first official shop. Follow the thrills and spills here 3.54pm: Right, that’s it. Most of the activities celebrating the fact the games [...]
The future of the home of the Wenlock Olympian Games – the forerunner to the modern Olympics- is assured.
Children across the UK have won the opportunity for Wenlock and Mandeville, the London 2012 mascots, to visit their school and community by entering a competition through Get Set – the official London 2012 education programme.
Waggish columnists have, naturally, been wringing every last drop of derision from their creative juicebanks in the cause of humiliating poor old, one-eyed, Wenlock and Mandeville. Londonist begins its round-up of trans-continental scorn as follows: Well, it was always going to happen, wasn’t it? Had the Olympic organisers reanimated Frank Lloyd Wright, William Morris and [...]
It seems all that counts in 2012 is getting gold medals. So forget any proper investment in sport Weirdly, it was then thought, Tony Blair chose to launch his 2001 manifesto in a school: St Saviour’s and St Olave’s, Southwark. Perhaps forgetting the traditional affinity between deranged leaders and parties of dumbstruck children, Clare Short [...]
Lucy Mangan on the people hitting the headlines in the past seven days Loss leaders Milibands, Balls, Burnham, Abbott, McDonnell and … It may sound like a re-imagining of the roll call for Trumpton but it is of course the full (at time of going to press) list of people who have indicated their willingness [...]
The mascots for the 2012 London Olympics and Paralympics have been revealed. The one-eyed creatures, named Wenlock and Mandeville, are supposedly fashioned from droplets of steel used to build the stadium
London 2012′s Olympic mascots, Wenlock and Mandeville, have been unveiled. What’s your verdict? The launch of the London 2012 Olympic Games mascots was always going to be a hold-your-breath moment for the organisers after the fiasco when the all but unintelligible logo was unveiled a couple of years ago . But while the carefully stage-managed [...]
The new logo for the London 2012 Olympics has been unveiled – and he’s called Wenlock after the Shropshire town where the modern Olympics movement began.